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New Ways to Customize Your Media Planning and Buying System

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Bionic’s latest software release adds inline editing for metadata and brings you new ways to customize the tool for your agency. 

Full Customization, Right Out of the Box 

You need more than just a cookie-cutter approach to media planning 

Bionic for Agencies gives you complete flexibility to customize media plans, reports, and dashboards to fit the needs of each client and campaign.  

Need specific data for reports? Want to integrate with other systems? Bionic makes it happen. 

Your Media Plan, Your Way

Screenshot of a media plan in Bionic with overlay text Customize Your Media Plan.

Media plans are the backbone of every campaign, but no two media plans look the same.  

Bionic enables you to create customized media plan for traditional media buys, digital, or omnichannel campaigns.  

Plan every detail, from media channels to budgets, and take advantage of automation to save time and avoid errors. 

Bionic’s Custom Fields enable you to add any unique data you need, building a data structure that fits your clients, campaigns and media plans. 

And now, with Bionic’s new inline editing feature for these custom fields, you can update your data even faster and more efficiently. 

Flexible Reporting, Built for Your Needs 

Reporting is a critical part of any media plan. Bionic gives you powerful customization options to help you generate the exact reports you need.  

Whether its performance metrics, scheduling, or financials, Bionic makes it easy to pull the data that matters most. 

Reporting needs vary by client, and Bionic adapts. 

You can use custom dashboards with Bionic’s integration with Looker Studio, export data to your preferred tools, or export reports straight from Bionic in various format options. 

Seamless Integrations with Other Systems 

GIF showing the Integrations tab in Bionic with options to add integrations.

Bionic integrates smoothly with the systems you already rely on. 

Whether it’s QuickBooks, Advantage, Meta, Google Ads, or other platforms, Bionic connects your media planning with the broader ecosystem your business needs. 

Productivity features, like inline editing for metadata, make managing metadata across Advertiser, Campaign, Vendor, and Order levels quick and easy.   

This makes setting up an Integration in Bionic even more seamless. 

Built to Grow with You 

As your agency grows, Bionic grows with you. 

Expand campaigns, add clients, explore new media channels, Bionic’s flexibility scales with you.  

Beyond out of the box features, Bionic lets you shape your campaigns to work best for you. 

Fine-tune media plans, optimize reports, or integrate with essential tools. Bionic gives you a full solution that grows with your business. 

The Most Complete Media Planning Experience 

When you choose Bionic, you’re not just getting software, you’re getting a platform that you can tailor to your specific needs. You get the best of both worlds – a full-fledged media planning and buying system plus the ability to turn in into your own proprietary system. 

If you’re using Bionic and would like to learn more about anything discussed in this article, contact your Customer Success Manager for guidance. 

If you’re not yet on Bionic, you can learn more, see a demo, or start a trial on our website. 

The post New Ways to Customize Your Media Planning and Buying System first appeared on Bionic Advertising Systems.

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