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New Media Planning Tool Simplifies Media Plan Creation
The main job of media planning is creating a media plan. Obvious, right? Sadly, most media planning tools don’t make it easy. It’s time to fix that! Bionic today unveiled a new media plan builder tool...
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Faster Media Planning with Even Faster Media Plan Updates
Bionic just boosted the speed of its media planning tool. It helps you finish media plan updates 30x faster than the blink of an eye – a huge improvement! The Need for Speed in Media Planning Your...
View Article2023 Advertising Media Spending Forecast – Executive Summary
Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it. $856 Billion on Advertising Media Advertising...
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Speed Your Media Planning Workflow with Keyboard Shortcuts
Do you miss Excel keyboard shortcuts? Bionic just added a couple new shortcuts to help you move around your media plan faster, without using your mouse. Mousing Around Slows You Down When media...
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The 4 Key Takeaways from the 4A’s Media Essentials Course
They say, “You can’t teach an old dog new tricks.” The Bionic team says, challenge accepted. In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus...
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Bionic Unveils “Custom Fields Everywhere” in Media Planning
When media planning, you can never have enough data. You need data to make the best media buying decisions. You need data to optimize your advertising performance. Most software puts you in a box....
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How to Automate Campaign Naming Conventions with Bionic
You can finally ditch those spreadsheets with all the CONCATs and VLOOKUPs. Bionic now totally automates campaign naming conventions. Here’s how it works. What are Campaign Naming Conventions? In...
View ArticleLinkedIn Ads vs. Google Ads: A 30-Day Comparative Analysis
In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Here are the results. Advertising Context The goal of this...
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Automate Media Plan Placement Dates with Bionic Tools
Media planning is never easy. However, tools like Bionic placement date autocomplete, dynamic end dates, and batch edit can make your life a little easier. Here’s how they work. Lots of Dates in Media...
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New Clone Tool for Building Media Plans
When an ad placement works, it works. When media planning, you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. Benefits of the New Clone Tool The benefits...
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New Clone Tool for Building Media Plans – Webinar Recording
This is a recording of a live demo of Bionic’s new clone tool for building media plans. To learn more about it, see New Clone Tool for Building Media Plans. The post New Clone Tool for Building Media...
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How to Use ChatGPT to Analyze Your Media Plan Performance
Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. AI Is Finally Living Up to Its Hype In 1955, John...
View ArticleHow to Solve the “Swivel Chairing” Problem in Advertising
Advertising has always had a swivel chairing problem. Digital advertising made it worse. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem. What is the Swivel Chairing Problem? In...
View ArticleMost Ad Agencies Are Not Ready for AI
Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. This disruption is a rare opportunity for those willing to adapt. Altman Says AI Will Handle 95% of Ad...
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How to Turn Your Media Mix Model into a Real Media Plan
Although it’s a great start, your media mix model (MMM) is not a media plan. To get there, you’ll need to transform your model output into an actionable plan. Here’s how to do it. Identifying the...
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Helping You Get Your Job Done: Bionic’s New Knowledge Base
When you’re on a deadline for a media plan or media buy, you can’t afford to waste time digging through a user manual. You just want to get the job done. Introducing the new and improved Bionic...
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7 Opportunities for AI in Media Planning and Media Buying
There are many ways Artificial Intelligence (“AI”) will automate media planning and media buying workflow. Here are 7 use cases with clear benefits that are possible with today’s AI. AI is More Than...
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Data-Driven Media Planning with AI
This podcast episode explores the increasingly important role of AI in media planning. While AI is not a magic solution, it can revolutionize the advertising industry when used correctly. The...
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How to Make Advertising Dashboards… for FREE!
Advertisers love dashboards. But they cost too much, right? Not anymore. With Bionic ↔ Looker integration, you can now make advertising dashboards for free! Better yet… it’s super easy to use. No...
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New Ways to Customize Your Media Planning and Buying System
Bionic’s latest software release adds inline editing for metadata and brings you new ways to customize the tool for your agency. Full Customization, Right Out of the Box You need more than just a...
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